This is how the UK lingerie companies size their bras, and slowly but surely many US manufacturers are moving over to this method. This website was created to give you your TRUE bra size using your TRUE measurements, which results in the best, most optimal fit you will ever experience. Quickly run away from any bra fitter who adds additional inches to your measurement! If you measure 30 inches under your bust, your band size should be exactly 30 inches. Why are they fitting you into a band size that is NOT your actual measurement?! The answer is simple: to cut manufacturing costs. This results in a less-than-optimal bra fitting because the band is going to be too loose, and the cup size is going to be too small due to the additional band size allowance. So if you measure a true 30" around, your band size would be rounded up to 34" in order to fit their brand sizing. To the nearest whole number, round it up. The tape should be perfectly level and snug. It is common for a lingerie fitter to take your under-bust measurement and add 4 (or even 5!) inches to that number. Use a measuring tape to measure around your torso directly beneath your bust, wear a bra band would sit, whether braless or wearing a non-padded bra. In many US department stores, the method of sizing they use is outdated and super inacurate. Band sizes ranging from 28 to 52 and cup sizes ranging from AA to J are the norm there, and so they should be! The United Kingdom, for example, knows that breasts are not created in a limited size range and caters to all shapes and sizes. The good news: most brands outside of the United States already know this and have been manufacturing bras that fit the majority of women for ages. There's a secret that many large scale lingerie companies don't want you to know - there are a plethora of bra sizes outside of the standard A-DD range and you very likely might fit into one of them.
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